Berjaya Corporation Berhad

Franchise Opportunity : Why Kenny Rogers ROASTERS?

a. A Healthy Menu Out of Fresh, Quality Dishes
Today's consumers are making healthy lifestyle choices by becoming more aware of what they eat and consuming wholesome food that are not only healthy but convenient. Chicken consumption is increasing and Kenny Rogers ROASTERS' rotisserie roasted chicken which is marinated in natural citrus, herbs and spices provides consumers the healthy and convenient alternative to traditional fried chicken. In addition, Kenny Rogers ROASTERS' menu of wholesome hot and cold side dishes gives consumers various choices of fresh and delightful food.
b. Top-of-the-Mind Awareness
Our marketing efforts constantly emphasize on Kenny Rogers ROASTERS as "the favourite place for rotisserie roasted chicken", its healthy attributes and unique differences in order to create ongoing top-of-the-mind awareness and reminder in consumers' minds.
c. Attractive Price
Kenny Rogers ROASTERS offers absolute value-for-money that translates to wholesome meals that are attractively priced at the convenience of a full service restaurant.
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